Case Study — Wayfinding & Experiential Graphic Design

Nichols Hall
Wayfinding Project

A complete wayfinding system designed, installed in the building, and exhibited at the Chapman Gallery — Kansas State University.

Project
Nichols Hall Wayfinding
Discipline
Wayfinding &
Experiential Graphic Design
Outcome
Installed in building
& exhibited at Chapman Gallery

A building that defeats navigation

Nichols Hall on the campus of Kansas State University presented a wicked wayfinding problem. With four floors, narrow hallways, non-distinctive corridors, no floor markers, and a counter-clockwise room numbering system, hundreds of students, faculty, and visitors got lost every semester.

Secretaries regularly stood outside department offices during the first week of school to answer navigation questions. Students arrived late to class. Some gave up entirely and left. The current practice was expensive, inadequate, and time-consuming.

"Anyone experiencing even momentary disorientation and lack of recognition of their immediate surroundings experiences the uncertainty of being lost."

— Reginald Golledge, 1999

Understanding the space

The project began with an extensive visual investigation of Nichols Hall — walking every floor, mapping entry and exit points, documenting the existing (failed) signage, and conducting user tests with students. Three phases of A-B testing refined the system from rough paper prototypes to a final production-ready design.

Research and planning wall showing floor plans, diagrams and sticky notes

Design planning wall — floor maps, information architecture diagrams, and wayfinding decision trees

Navigation in Nichols Hall

The designed wayfinding system had to be both installed in Nichols Hall and exhibited at the Chapman Gallery in the Department of Art. The exhibition was designed to educate the audience on wayfinding as a discipline, present the Nichols Hall problem, and demonstrate the solution.

Exhibition overview — navigation in nichols hall title wall
Exhibition hall overview showing full installation Exhibition gallery view with wall signage panels
Full gallery view showing complete exhibition installation

The language of wayfinding

A large-scale typographic mural covered the full length of the exhibition gallery, introducing visitors to the vocabulary of spatial navigation. Key concepts — navigation, routes, landmarks, visual cue, field of view, decision point — were composed with mixed weights and scales to create a dynamic, immersive environment.

Full typographic wall mural — navigation wayfinding terms
Close detail of typographic mural — field of view Detail of typographic mural — right section Typographic mural full right panel detail
Kehinde Osho standing in front of typographic mural Kehinde Osho with the wayfinding typographic wall

Presenting the system

Kehinde Osho presenting at the exhibition Kehinde Osho with directional signage panel Kehinde Osho with floor plan panels

Making the building legible

The exhibition presented coded floor plans for all four levels of Nichols Hall — Basement, First Floor, Second Floor, and Third Floor — alongside the building directory system. The multi-level coding used contrasting tones to distinguish West, Central, and East zones across every floor.

Basement and first floor plan exhibition panels Second and third floor plan exhibition panels
Floor plan detail — basement west and east zones Building directory panels installed in exhibition Exhibition hall with floor plans and directory

Directional & identification signage

The signage system consisted of directional panels, identification markers, and a building directory — all mounted at a consistent height of 72 inches from the floor for optimal visual accessibility. Panels used a warm stone tone with clear bold typography and Braille, designed to work at speed for moving users.

Directional signage panels full wall display — 1C, 1W, 1E zones
Close view of directional signage panels with braille Building directory signage panels — basement, first and second floor
Identification signage — room 201 panel with braille Nichols hall second and third floor plan display Signage specification — directional sign placement diagram

Precision in execution

Every signage element was developed with full installation specifications — physical dimensions, mounting heights, human scale diagrams, and placement rationale. Directional signs mount at 72 inches, identification signs at 65 inches, ensuring legibility at both walking pace and standing distance.

Signage specification sheet — size and placement diagrams Specification diagram showing directional signage installation with human scale
Exhibition design layout overview with panel compositions First floor plan and video kiosk design spec

The project in motion

A documentary film captures the full scope of the project — from research and testing through to the installed wayfinding system and the Chapman Gallery exhibition.

Full research documentation

The complete 98-page process book documents the full research and design process — from the visual investigation and literature review through wayfinding theory, user testing phases, signage specifications, and the exhibition design.

Navigation in Nichols Hall — Kehinde Osho, Kansas State University, 2020

What was achieved

01
Complete wayfinding system designed and installed in Nichols Hall, Kansas State University
02
Full-scale exhibition mounted at Chapman Gallery — educating the public on wayfinding and spatial cognition
03
98-page process book establishing a framework for wayfinding design in complex built environments

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